Co-founder, Designer
Rockel Design LLC

January 2000 – Present

Design & Development Specialties:

  • Create campaigns/websites for such clients as Spectrum News, Stanley Tools, Swan Hose, Time Warner Cable and Timex
  • Digital advertising, social media graphics, geofilters
  • Web Design (visual wire framing, Photoshop comps, logo and graphic design)
  • WordPress design and development (theme design and coding, mobile design)
  • Web development technologies (HTML, CSS, PHP, JavaScript)
  • Print brochures, catalogs, calendars, ID packages, POP materials, sales tools

Management Responsibilities:

  • Project management and reporting
  • Budgeting and bookkeeping
  • Software and technology research and selection
  • Client support and troubleshooting
  • Management of outside designers, developers and sub-contractors

Digital Designer
Time Inc. New Media/People Online

April 1997 – January 2000

Design & Development:

  • Design promotional web pages, including initial comp development, page layout, information organization, user interface and navigation
  • Optimize graphics and photos for weekly news websites
  • Create original illustrations, graphics and icons
  • Design animated post cards and banners to promote special issues
  • Work with teams of producers, programmers, editors and writers to ensure design consistency for the People brand

Art Director
AmeriFit Nutrition

December 1994 – April 1997

Design & Development Specialties:

  • Design labels and packaging for domestic and international sports nutrition products
  • Create brochures, catalogs, media kits, trade show graphics and magazine advertisements
  • Direct photo shoots and electronically re-touch photos
  • Illustrate labels and retail store designs and layouts
  • Install, configure, maintain and provide training on the department hardware, software and networking environment

Management Responsibilities:

  • Facilitate work flow with teams to meet tight deadlines
  • Supervise designers, sub-contractors
  • Project management and reporting
  • Mac (hardware and software) technical support and training
  • Software, hardware and technology research and selection

Graphic Designer
Renaissance Marketing

April 1994 – December 1994

Responsibilities:

  • Create bicycle helmet graphics, packaging and accessories for licensed properties such as: Aliens, Barbie, Batman, Jurassic Park, and Power Rangers
  • Design logos, catalogs, trade show booth signs and point of purchase displays
  • Create art comps for in-house presentation as well as outside client presentation
  • Create custom product lines for such clients as Hasbro, KayBee Toys, K-Mart, L.L. Bean, Rite Aid and Toys-R-Us

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