Co-founder, Designer
Rockel Design LLC
January 2000 – Present
Design & Development Specialties:
- Create campaigns/websites for such clients as Altice News, STARZ, Spectrum, United States Tennis Association PNW, Stanley, Time Warner Cable, Timex, Swan Hose, Medical Aid to Haiti and more
- Digital advertising, social media graphics, geofilters
- Web Design (visual wireframing, Photoshop comps, logo and graphic design)
- WordPress design and development (theme design and coding, mobile design)
- Web development technologies (HTML, CSS, PHP, JavaScript)
- Print brochures, catalogs, calendars, ID packages, POP materials, sales tools
Management Responsibilities:
- Project management and reporting
- Budgeting and bookkeeping
- Software and technology research and selection
- Client support and troubleshooting
- Management of outside designers, developers and sub-contractors
Digital Designer
Time Inc. New Media/People Online
April 1997 – January 2000
Design & Development:
- Design promotional web pages, including initial comp development, page layout, information organization, user interface and navigation
- Optimize graphics and photos for weekly news websites
- Create original illustrations, graphics and icons
- Design animated post cards and banners to promote special issues
- Work with teams of producers, programmers, editors and writers to ensure design consistency for the People brand
Art Director
AmeriFit Nutrition
December 1994 – April 1997
Design & Development Specialties:
- Design labels and packaging for domestic and international sports nutrition products
- Create brochures, catalogs, media kits, trade show graphics and magazine advertisements
- Direct photo shoots and electronically re-touch photos
- Illustrate labels and retail store designs and layouts
- Install, configure, maintain and provide training on the department hardware, software and networking environment
Management Responsibilities:
- Facilitate work flow with teams to meet tight deadlines
- Supervise designers, sub-contractors
- Project management and reporting
- Mac (hardware and software) technical support and training
- Software, hardware and technology research and selection
Graphic Designer
Renaissance Marketing
April 1994 - December 1994
Responsibilities:
- Create bicycle helmet graphics, packaging and accessories for licensed properties such as: Aliens, Barbie, Batman, Jurassic Park, and Power Rangers
- Design logos, catalogs, trade show booth signs and point of purchase displays
- Create art comps for in-house presentation as well as outside client presentation
- Create custom product lines for such clients as Hasbro, KayBee Toys, K-Mart, L.L. Bean, Rite Aid and Toys-R-Us