Co-founder, Designer
Rockel Design LLC

January 2000 – Present

Design & Development:

• Serve as the primary design contact for clients including Optimum, News 12, STARZ, Spectrum, United States Tennis Association, Stanley Tools, and Timex, providing consultation on creative strategy, visual storytelling and design execution
• Manage projects from initial concept through final production, ensuring brand consistency and high-quality delivery across both digital and print formats
• Produce executive-ready presentations and visual narratives that distill complex ideas into accessible, brand-aligned storytelling for diverse audiences
• Design a wide range of materials including presentations, brochures, ad campaigns, web graphics, social media content, signage, and identity systems
• Prepare accurate files for pre-press, printing, and digital distribution, coordinating with vendors and cross-functional teams to ensure deadlines and specifications are met.
• Maintain and update brand assets, logos, and style guides for multiple organizations, aligning with enterprise-wide standards
• Develop digital experiences including WordPress websites, HTML emails, and web ads, integrating UX design and responsive layouts
• Partner with clients to identify opportunities for creative improvements and best practices in design workflows

Digital Designer
Time Inc. New Media/People Online

April 1997 – January 2000

Design & Development:

• Designed and optimized promotional web pages, graphics, and illustrations for People.com and Time Inc. brands
• Created original icons, animations, and campaign assets supporting high-visibility media initiatives
• Collaborated with producers, editors, developers, and writers to ensure visual consistency across platforms

Art Director
AmeriFit Nutrition

December 1994 – April 1997

Design & Development Specialties:

• Directed creative strategy and production for packaging, catalogs, brochures, and trade show graphics across international product lines
• Managed photo shoots, retouching, and advertising collateral for B2B and consumer markets
• Supervised designers and subcontractors while overseeing workflow, timelines, and production quality
• Led vendor coordination, pre-press, and print production management

Graphic Designer
Renaissance Marketing

April 1994 - December 1994

Responsibilities:

• Designed packaging, product graphics, logos, catalogs, and trade show materials
• Developed presentation comps and creative materials for client pitches and internal campaigns